Last visit was: It is currently Thu Jul 18, 2019 12:36 am


All times are UTC - 4 hours




Post new topic Reply to topic  [ 7 posts ] 
Author Message
 Post subject: Meet the stars of the new Debenhams campaign
PostPosted: Sun Apr 07, 2013 1:47 pm 
admin goddess from hell
User avatar

Joined: Fri May 02, 2008 1:10 am
Posts: 12362
I was initially a bit disillusioned by the first couple of photos just in terms of body shapes, but then it got interesting:

Quote:
The Paralympian amputee, the glamorous grandmother and the size 18 swimwear model: Meet the stars of the new Debenhams campaign
By Bianca London
5 April 2013

* Retailer worked with inclusivity campaigner Caryn Franklin MBE
* Aim is to challenge perceived norms of the fashion industry
* New campaign stars Paralympian amputee, plus size and petite models

High street giant Debenhams doesn't like sticking to the rules.

The store was among the first in Britain to introduce plus size mannequins, ban airbrushing from campaign images and use disabled models in their photoshoots.

And today they took their campaign against body image tyranny one step further by becoming the first high street retailer in the UK to promote its fashion collections with a campaign so rich in diversity.

The campaign turns its back on the industry norm of young, thin models, instead featuring an amputee, three models over 40 - including one nearing 70 - and a Paralympian athlete.
Non-conventional: Debenhams are famous for their groundbreaking campaigns and this is their best yet.

There is a petite model just over five foot tall, and swimwear shots celebrating curves using a model who is a size 18. Then there is Philomena, who hopes to become the first black plus size supermodel, and Jada Sezer, who is the face of Plus Size Fashion Week.

For the High Summer look book Debenhams worked with inclusivity campaigner and fashion industry commentator Caryn Franklin MBE.

The aim is to further challenge perceived norms of the fashion industry showing that a broader range of body and beauty ideals is a good thing.

'Our customers are not the same shape or size so our latest look book celebrates this diversity.

'We would be delighted if others followed our lead. Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies,' said Ed Watson, Director of PR at Debenhams.

'To showcase the range of sizes and labels at Debenhams this season we chose models to inspire us with their own unique looks and personalities.

'I loved seeing the way that clothes emboldened each woman and man and I loved being on a shoot where no two models were the same,' said Caryn Franklin.

'As a commentator on the importance of seeing a broader range of body and beauty ideals in our media, I never underestimate the power of great clothes to bolster self-esteem, or the impact of imagery that celebrates difference,' she added.

Minister for Women and Equalities Jo Swinson said: 'Once again Debenhams is showing that beauty comes in all forms – different skin colours, ages, body shapes and sizes.

'It was one of the first to introduce size 16 mannequins, and continues to send a clear message to the rest of the retail industry that many customers want to see more diverse and realistic images.

'I have long been concerned that idealised, unrealistic media images play a significant part in lowering self-esteem and reducing women’s confidence and contribution – at school, at work, and in society.

'The government works with a range of industries, including retail and fashion, to promote more honest and varied images of women.

'The models in the look book are truly diverse, each with their own unique style and personality, and I hope they inspire others to feel good about their bodies.'

Debenhams scoured top model agencies in search of a group of professional models who go further to be representative of diversity, and to convey a message empowering every man and woman to feel able to wear the latest trends, but to make it right for them through style.

The look book features alternative model, Kelly, who was born without her left forearm and discovered when she won TV show ‘Missing Next Top Model’.

Paralympian amputee Stefanie Reid makes her modelling debut for Debenhams in the campaign and seasoned plus-size model Jada, size 18 and face of the recent Plus Size Fashion Week also features.

Then there is Tess, a size six petite model, measuring in at just over five foot tall.

While Valarie, 69 and Maxine, 44, highlight looking great isn’t anything to do with age while Philomena, a size 18 model, wants to be Britain’s first black plus size supermodel.

Hugo 47, and six foot four Lucio also make an appearance.

As a result of its work in this field Debenhams now sits on the Government’s 'Body Confidence Advisory Committee’.

Debenhams received a Body Confidence Award (2012 winner) –for its on-going Inclusivity Campaign showcasing imagery that is inspirational and realistic by using models who are older, curvier and in Shannon Murray’s case – visually disabled to inspire modern day British women.

WHO IS FEATURED

Alternative model, Kelly, born without her left forearm and discovered when she won TV show ‘Missing Next Top Model’

Paralympian amputee Stefanie Reid makes her modelling debut for Debenhams in the campaign

Jada, size 18 model and face of the recent Plus Size Fashion Week

Tess, a size six petite model, measuring in at just over five foot tall

Valarie, 69 and Maxine, 44, who Debenhams say highlight the fact that looking great is nothing to do with age

Philomena, a size 18 model, who wants to be Britain’s first black plus size supermodel

Hugo 47, and 6ft 4in tall Lucio


Worth taking a browse through the photos here.

_________________
Whispered words of wisdom,
Let it be.

~~ John Lennon


Top
Offline Profile  
 
 Post subject: Re: Meet the stars of the new Debenhams campaign
PostPosted: Sun Apr 07, 2013 2:44 pm 
i bite back hardcore

Joined: Thu Jan 10, 2013 11:40 am
Posts: 412
Location: Ireland
This is great! As someone who's just over five foot tall, it's hard to even guess what most clothes would look like on me. I didn't realise Debenhams did a Petite range but think I'll have to check them out. So this campaign may have bagged them one more customer!

_________________
... participating in such an odyssey involves a willingness to travel like Dante or Persephone into and through the dark unknown, and only then to emerge into a previously unsuspected fullness.

Saki Santorelli


Top
Offline Profile  
 
 Post subject: Re: Meet the stars of the new Debenhams campaign
PostPosted: Sun Apr 07, 2013 2:48 pm 
orange you prolific
User avatar

Joined: Sat Feb 26, 2011 5:20 pm
Posts: 3559
Location: SE Michigan
Persephone wrote:
This is great! As someone who's just over five foot tall, it's hard to even guess what most clothes would look like on me. I didn't realise Debenhams did a Petite range but think I'll have to check them out. So this campaign may have bagged them one more customer!


We desperately need petite models and petite mannequins that aren't shaped like children. I'm a very petite 4'11 but rather curvy and never know what things will look like on me.

Also, I love those models! So pretty, all of them. My favorites are the curvy bikini model (and I love her swimsuit) and the older model (I love silver hair on women).

_________________
(((hugs))),

Kelly

-*-*-*-*-*
My cats think I'm perfect just the way I am!

Your feelings will not kill you, engaging in disordered behaviors could.

“What lies behind us and what lies before us are tiny matters compared to what lies within us.”


Top
Offline Profile  
 
 Post subject: Re: Meet the stars of the new Debenhams campaign
PostPosted: Sun Apr 07, 2013 3:38 pm 
orange is a state of mind
User avatar

Joined: Mon Jun 04, 2012 4:24 pm
Posts: 2285
Location: N/E England
Oh wow ! I like !
Especially including the older woman in my opinion, ageism annoys me as much as size issues.

_________________
All flowers in time bend towards the sun ♥♡♥

Life is what you make it :)


Top
Offline Profile  
 
 Post subject: Re: Meet the stars of the new Debenhams campaign
PostPosted: Sun Apr 07, 2013 7:26 pm 
power lies within
User avatar

Joined: Fri Dec 25, 2009 9:00 pm
Posts: 6147
I have such mixed feelings about this. I think it's really awesome that they're using "alternative" models, but I think the fact that it's so sensational really detracts from it. I guess I had the same problem with it as I do with Dove's models. You're supposed to think it's cool and edgy for them to use "non-conventional" models, and then what it ultimately comes down to is that this company is exploiting these people for money. But then again, if every company started doing this, it would be awesome, and no longer exploitative, and you gotta start somewhere.

_________________
bubbles to the chandelier


Top
Offline Profile  
 
 Post subject: Re: Meet the stars of the new Debenhams campaign
PostPosted: Wed Apr 17, 2013 9:38 am 
post-mod squad
User avatar

Joined: Tue Jan 17, 2012 1:12 pm
Posts: 3475
delenda wrote:
I have such mixed feelings about this. I think it's really awesome that they're using "alternative" models, but I think the fact that it's so sensational really detracts from it. I guess I had the same problem with it as I do with Dove's models. You're supposed to think it's cool and edgy for them to use "non-conventional" models, and then what it ultimately comes down to is that this company is exploiting these people for money. But then again, if every company started doing this, it would be awesome, and no longer exploitative, and you gotta start somewhere.

i agree - it's a tricky one

_________________
"We have nothing to fear, but fear itself"


Top
Offline Profile  
 
 Post subject: Re: Meet the stars of the new Debenhams campaign
PostPosted: Wed Apr 17, 2013 12:48 pm 
power lies within
User avatar

Joined: Fri Dec 25, 2009 9:00 pm
Posts: 6147
lou wrote:
delenda wrote:
I have such mixed feelings about this. I think it's really awesome that they're using "alternative" models, but I think the fact that it's so sensational really detracts from it. I guess I had the same problem with it as I do with Dove's models. You're supposed to think it's cool and edgy for them to use "non-conventional" models, and then what it ultimately comes down to is that this company is exploiting these people for money. But then again, if every company started doing this, it would be awesome, and no longer exploitative, and you gotta start somewhere.

i agree - it's a tricky one


It would be nice if more and more companies started using models of all shapes, sizes, ages, colors, physical abilities, etc. You know, if the models actually accurately represented the population.

_________________
bubbles to the chandelier


Top
Offline Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 7 posts ]  Moderator: post-mods

All times are UTC - 4 hours


Who is online

Users browsing this forum: No registered users and 1 guest


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
cron
Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group
Theme created StylerBB.net & kodeki