|We Bite Back
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|Author:||willow [ Fri Jun 06, 2008 6:45 pm ]|
|Post subject:||Derrie-Air... funny?|
Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com.
The article continues on to say that it's just a joke aimed at letting people know the power of advertising...
But, uhm, I DON'T THINK IT'S FUNNY!!!
[full article:- Yahoo News AP]
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