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PostPosted: Wed Sep 26, 2007 4:33 pm 
orange goddess
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hmmm.... i think it could have been just a little more tasteful.. on the website that the ad is featured on it shows the woman back and front... shock value? It does make me think though.. what her bmi is, how much she weighs, how much she eats etc... but i suppose in the end its not aimed at anorexic women... he says its to show the "reality" of the illness... i just think he could have been a bit more creative to get his message accross..


- that being said...
Quote:
Written above the photo of the woman, used to advertise fashion group Flash&Partners' clothing brand Nolita, are the words: "No Anorexia".
why did they have to use it to try and sell a fashion brand?


i wonder... if i have ever looked like this...

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PostPosted: Wed Sep 26, 2007 4:49 pm 
the original orange
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skinnyaussie wrote:
It does make me think though.. what her bmi is, how much she weighs, how much she eats etc...


They've made a point of telling her weight in most of the news articles I've read... which would reinforce the trigger effect.

Quote:
but i suppose in the end its not aimed at anorexic women...


One in four people is on a diet at any time.

There are an estimated one to two million women with anorexia or bullimia in Italy alone. That's a lot of people to be potentially adversely affected by the ad.

And that's... something to talk about.


Quote:
he says its to show the "reality" of the illness... i just think he could have been a bit more creative to get his message accross..


Isn't this the same designer who came up with the Benetton ads? I think it is!!! Here's an older article - note the designer name http://commercial-archive.com/node/137205

is the same as here:

http://afp.google.com/article/ALeqM5gY2 ... cz3WzB9C9w

This ad campaign is not at all out of place in this designer's portfolio. To quote him from an article in 2002, 'Why does reality make such a big controversy?' he said wearily. 'Traditional advertising pictures are a bunch of lies. What we show is the truth. If people want to censor it, I am sorry.' He went on, 'We are all in a business, and we all have to survive, we are not a charity.'

He's definitely a realist... prefers to use stark reality as the advertisement itself... whereas most designers use idealism to make the subject look as good as possible. His approach is more shocking... more real life... more things you'd never expect to see in an advertisement. It is extremely effective because it breaks the normal advertising format.

Is it ethical? It's for a profit.

His work is repeatedly banned in various countries... for how it breaks the format. (ie. lack of clothing)


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PostPosted: Wed Sep 26, 2007 6:18 pm 
orange you glad?
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*****TRIGGERING*****but so is this part of the forum i guess :D

Ok folks..this is where Im going to disagree.The following is a few paragraphs from an article about the controversial ad at hand:

The model in question is 27 year old Isabelle Caro, a French actress who weighs 31kg (4 st 12 lb).

Caro told the Italian edition of Vanity Fair: “I’ve hidden myself and covered myself for too long. Now I want to show myself fearlessly, even though I know my body arouses repugnance.”

The man behind the advert, Oliviero Toscani, is known for his shocking adverts, namely his portrayals for Benetton of death-row inmates, copulating horses and an Aids sufferer, so it is no surpirse he was involved in a campaign such as this.

So, what do you think of the advert?


(btw..68 lbs for us Americans.)

This is a designer who has in the past used fashion to address world wide issues. Do me a favor and search the other pictures done by this woman. You will see her body is anything from beautiful, that they are not trying to encourage, but make a statement in regards to the recent catwalk bmi change. There is a message behind it all, if you'd do some research yourself you would see what the true intentions are. And you may argue that they are using cheap advertising...."their name is on the ad"..well they want it to be known that they too are AGAINST the anorexic epidemic within not only these countries, but the world. I appluade Caro for not only being honest with her most personal situation, but doing something so horrendously terrifying as to be ASS NAKED (sans an ass) :) in a publicly viewed picture. Yes, it is triggering. It is the fashion icon at its finest. True beauty, right?! Let's all starve to be like that? THAT is what we were starving for this whole time???!!!! Fuck it! Now without thousands of dollars of clothes on, more weight in makeup than the person its on, and a chanel purse to tote...anorexia does not look so pretty.

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PostPosted: Wed Sep 26, 2007 6:46 pm 
orange goddess
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I quote...

Quote:
"Looking at my ad, girls with anorexia would say to themselves that they have to stop dieting. My ad poses no danger to them," he told AFP.


http://afp.google.com/article/ALeqM5gY2 ... cz3WzB9C9w

i think he may have missed the mark on that one... it certainly doesn't make me say to myself that I have to stop dieting... thats just me though...



I am neither for or against the ad... it was a very gutsy thing to do... for the model, the photographer and the label


31kg... wow... well i know now that i would have never looked like that - personally this makes me feel - failure - for the fact that i never reached this weight - and the fact that my boobs look like hers but I am fatter - making me a million times more self-conscious about my boobs


a very very touchy subject matter and ad campaign - extremely controversial.

_________________
See the horrifying
Beast behind the bars
Watch the transformation
the monster is a star
Out steps a beauty
Now watch her walk away
Another grand illusion
if you wanna pay

Death of it all ~ Rob Zombie

(AKA AussiePixie)


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PostPosted: Thu Sep 27, 2007 4:34 am 
getting under the peel

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I agree with many things you all said...I think you are right Fukuana. To me the true value of those pictures is that they show what an anorexic model actually looks like...and IMO it's mainly aimed to people who don't have an ED and think anorexic means "thin". I don't know if this will change something in the way the media talk about eating disorders, but at least it shows the naked truth. That being said, I don't think it's ethic to "use" this as n ad to sell clothes...That's the thing I don't get about Oliviero Toscani, he takes part in all these controversial campaigns and he does it for companies such as Benetton which is the most conventional brand I can imagine. But nobody does nothing for free, so I think the pic itself may be a useful thing apart from it being an ad.


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PostPosted: Fri Sep 28, 2007 2:06 pm 
the original orange
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What I posted in response to a blog about this...
--------------------------

Thanks so much for the blog entry mentioning We Bite Back!

The thing this ad really brings into focus is the way that pro-anas view thinspirational images. While the public at large will be disgusted by photos of severely emaciated women, those gripped in the mindset of the disorder will see the images as attractive. Appealing. (Regularly looking at severe thinspo is like staring at a car accident and being unable to look away, only doing so frequently numbs you to it and normalizes it, until it becomes beautiful, appealing and ideal.)

(Imagine if you will seeing emaciation as an ideal and collecting as many images as you can find that represent that twisted ideal, and looking at these images often enough to completely normalize what you see. Suddenly everything above the body type favored looks fat by comparison.

They've made a point of telling her weight in most of the news articles I've read... which would reinforce the trigger effect. There are an estimated one to two million anorexics and bulimics in Italy.

This ad also totally does not not take into account the demographic of men who are turned on by anorexic porn? (There's a whole genre of nude emaciated anorexic erotica out there... there's people who are turned on by the sickest elements of our society.)

The shock value works. I was stunned. I am very tempted to look at the whole thing as a work of art, for it certainly breaks the bounds and grabs your attention to listen to what they are saying. It sparks so many different responses and mixed emotions in me... and it's effective... It would never run in Canada... unless in an art gallery where people go to see images that push the bounds of their understanding. But since the common man or woman in the street isn't spending much time in art galleries these days, billboards grab the attention better. Stick anything on a billboard and people will see it. At least now people are talking about this phenomenon and questioning whether such images should be proliferated.

I don't know why objectifying women is suddenly acceptable just because her body type is not the mainstream ideal. Putting this woman up there and suggesting it's alright because he thinks her hideous is bizarre logic to say the least. Yet this is the same designer who brought us the sometimes visually shocking Benetton ads a few years ago. Here's an older article - note the designer name http://commercial-archive.com/node/137205

This designer is the same as here:
http://afp.google.com/article/ALeqM5gY2 ... cz3WzB9C9w

Why are there no media questions as to whether or not this ad campaign would give money to help those currently afflicted with eating disorders such as anorexia or bulimia? (Not that I expect there would be funds put towards this cause by this designer/fashion company, but it's nice to see people asking the question. If a woman is going to put her body out there for advertising, it would be nice to know it was for a good cause rather than merely for profit.)

This ad campaign is not at all out of place in this designer's portfolio. To quote him from an article in 2002, 'Why does reality make such a big controversy?' he said wearily. 'Traditional advertising pictures are a bunch of lies. What we show is the truth. If people want to censor it, I am sorry.' He went on, 'We are all in a business, and we all have to survive, we are not a charity.' (Would he say similar words about this campaign? That's what I'm wondering...)


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PostPosted: Mon Oct 15, 2007 1:59 am 
orange like clockwork
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**************************






















Image
Image

http://galleryoftheabsurd.typepad.com/1 ... index.html
^Link to the site I came across with some artwork/photoshoped pictures. I just wanted to know what others think of this?


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PostPosted: Fri Nov 30, 2007 5:20 am 
getting under the peel

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Location: Italy
http://www.ferrero.it/main.php?w=FE8QAO ... egia/In+Tv
Here is a commecial about a snack with less than 100 cals...it seems like it's supposed to be for children who want a very small boy and a giant lollipop head.


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PostPosted: Fri Nov 30, 2007 9:20 pm 
the original orange
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http://www.cafebabel.com/en/article.asp?T=T&Id=13084


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