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Bullsh*t Alert!
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Author:  Spender [ Thu Jun 06, 2013 3:05 am ]
Post subject:  Bullsh*t Alert!

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Government Org Photoshops Little Girl, Makes Her Fat to Fight Obesity
By Laura Beck
June 05, 2013

This unsettling ad campaign for First 5, a government-run "healthy kids" program, depicts a heavily (literally) photoshopped little girl drinking from a paper bag (?) of sugar. Ugh, so many problems here.

On bus stop billboards, the words under the ad say:

"Less sugar" still has too much sugar. Sugary drinks like juice, sports drinks and soda can cause obesity. Choose milk* and water instead.

First, I get that they're trying to show that soda/fruit juice/all of the delicious drink are filled with evil sugar, but it just looks like she's trying to drink dry sugar out of a xxl maxi pad. And HELLO, obviously you can't drink sugar out of a bag — First 5 clearly didn't consult any fat kids — or any kids, period — or they would've known...how you eat sugar out of a container. Jesus.

Second, that has to be the worst photoshop botch job in a LOOOONG time. The (originally adorable) girl looks like Gwyneth Paltrow in Shallow Hal or Tracy Jordan in Fat Bitch. I wouldn't exactly call her fat, and I wouldn't call her wouldn't human-looking either. She looks like a future graphic design dropout was blindfolded and then told to draw an obese chipmunk. Plus, WTF is up with the darkening of her skin? It's all bad.

But perhaps most importantly, this. shit. doesn't. work.**

More specifically:

A review of 55 international studies of programs aimed at reducing childhood obesity found that although most programs were able to reduce adiposity to some degree, not all interventions were effective, reported Elizabeth Waters, PhD, from the University of Melbourne, and colleagues in the Cochrane Database of Systemic Reviews. Children in an intervention group had a standardized mean difference in body mass index (BMI) of -0.15 kg/m2 (95% CI -0.21 to -0.09).

That's a one pound weight loss, on average. Is that enough? Is it enough of a weight loss to torture kids with this shit? Because I'll tell you what it's like to be standing with a parent, friend, or bully when you see an ad like that — it's humiliating, shameful, and sometimes dangerous. We know the physical toll of these tactics is a one pound weight loss, but what is the mental toll? And what are the ramifications of that stress on a young child's body And regardless of how it makes fat kids feel — is the one pound weight loss enough to justify the time, cost, and effort put into this campaign?

Because I don't think so. These government and school sanctioned weight loss programs just makes it that much harder for kids today. Don't the adults who come up with these campaigns have any memory of what it was like to be a kid? If they did, I find it hard to believe that these are the tactics they would take. But then, they clearly have no idea what it's like to be a responsible adult either, because they would've evaluated the stats and made a course correction by now. I just don't understand what's going on over there? Are they stubborn? Lazy? Stupid? What's the deal?

Perhaps the worst part is that, if the website is any indication, the program appears to be defunct or barely operational. So, say you were an adult or kid who saw that ad and was like "Yes, I'd like to stop drinking dry sugar out of a maxi-pad! Show me the skinny light!" and actually visited First 5's site, you'd be greeted with little information. Some of their programs haven't been updated since 2009, and others have "Page Information - Coming Soon" placeholders.

Seriously, you guys? If you're gonna go out of your way to pay for ads that belittle and humiliate children, at least pretend to offer a solution. Or maybe their terrible, incomplete, unhelpful website is the most honest thing about this whole shitshow.

*Milk is pretty high in sugar, and its health benefits are highly debatable — especially if we're talking in black people, as seventy-five percent of African Americans are thought to be lactose intolerant.
**And maybe we don't REALLY want them to, either? But that's a whole 'nother conversation...


Author:  stellie [ Thu Jun 06, 2013 3:19 am ]
Post subject:  Re: Bullsh*t Alert!

ha omg that made me laugh. It is truly a terrible ad. The original girl is adorable!! Society is fucked!

Author:  nomnivore [ Thu Jun 06, 2013 3:28 am ]
Post subject:  Re: Bullsh*t Alert!

That ad is seriously terrible but this made me laugh:

but it just looks like she's trying to drink dry sugar out of a xxl maxi pad

I'm glad that they didn't use a real little girl to be the scary face of obesity.

Author:  delenda [ Thu Jun 06, 2013 11:47 am ]
Post subject:  Re: Bullsh*t Alert!

Hah, we always go to post the same things.

Author:  Spender [ Thu Jun 06, 2013 1:02 pm ]
Post subject:  Re: Bullsh*t Alert!


I am your "dire warning".

Author:  Kate the great [ Fri Jun 07, 2013 11:39 am ]
Post subject:  Re: Bullsh*t Alert!

Oh, this is a really poorly done ad. Who approved this and then paid to have it used? How much did some Milk Board have to pay for milk to be used instead...I don't know... water?

I think part of the huge fail 'shopping wise was that kids that age tend to be a little chubby. Goodness, the girl on the left has round cheeks and chubby fingers because that's normal for a typical, healthy little kid. I get that kids who are categorized as "obese" tend to be more likely to be "obese" or "overweight" adults, and people don't want to condemn their kids to a lifetime of being fat (because what could be worse??), but is advertising milk really the solution?

Author:  Kaz [ Fri Jun 07, 2013 10:21 pm ]
Post subject:  Re: Bullsh*t Alert!

I have so many problems with this ad but I don't have the ability to combine all of them and make sentences. GRRRRR!

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