Last visit was: It is currently Thu Dec 12, 2019 7:10 am


All times are UTC - 4 hours




Post new topic Reply to topic  [ 6 posts ] 
Author Message
 Post subject: shed your weight problem
PostPosted: Wed Jun 08, 2011 9:31 pm 
power lies within
User avatar

Joined: Fri Dec 25, 2009 9:00 pm
Posts: 6147
This is old news. Maybe it's been posted already.

NEDIC advertisement urges women to toss fashion magazines
Visitors to Toronto’s Queen St. West have been greeted by a different sort of billboard recently — one that urges passersby to deposit fashion magazines into the ad itself.


Image
The campaign was organized by the National Eating Disorder Information Centre in partnership with Toronto-based communication agency Zulu Alpha Kilo. NEDIC director Merryl Bear says the ad aims to bring attention to the negative influence fashion magazines have on self-image.
NEDIC's fashion magazine drop-box advertisement
NEDIC's fashion magazine drop-box advertisement

Reaction to the campaign has been positive, says Bear. “Our website comment section is full of positive reaction,” she says. “The public are desperate for change and are fully supporting the initiative.”

Also supporting the campaign is Fashion acting editor in chief Bernadette Morra. “I think it’s brilliant,” she says. “I think it is very clever and in tune with where women’s heads are at right now.”

Morra, who has been in the fashion journalism business for more than 25 years says the complaints about models are nothing new, but is getting worse. “It is the designers that are promoting this image,” she says. “We at Fashion try our hardest to balance the reality and the fantasy. Especially in the images that we can control, we can’t control the models that designers choose to hire. We try to show images that aren’t going to be as off-putting as an emaciated 14-year-old on the runway. We show fashion icons, women of all shapes and sizes.”

Major industry players need to step up and complain in order for changes to be made, says Morra. She cites British Vogue editor in chief Alexandra Shulman, who sent a letter to top fashion houses in Europe and the U.S. chastising them for using underage, unrealistically thin models. “I think it would take an Anna Wintour who has so much power to say this has got to change,” she says.

_________________
bubbles to the chandelier


Top
Offline Profile  
 
 Post subject: Re: shed your weight problem
PostPosted: Thu Jun 09, 2011 6:08 am 
orange you glad?
User avatar

Joined: Thu Jul 29, 2010 11:48 am
Posts: 1342
Location: Surrey, England
I think that's awesome. >:3

_________________
Lisa~
Confectionery-based Existentialist.


Top
Offline Profile  
 
 Post subject: Re: shed your weight problem
PostPosted: Thu Jun 09, 2011 12:09 pm 
orange you prolific
User avatar

Joined: Sun Dec 12, 2010 7:19 pm
Posts: 3889
Location: Somerset, United Kingdom
Huzzah, this rocks!! :x

_________________
"And what's worst, it's all because we fail to recognize our own beauty, because we are deluded into thinking we are inferior. But that's not true. We're different, is all." -faustinchen


Top
Offline Profile  
 
 Post subject: Re: shed your weight problem
PostPosted: Thu Jun 16, 2011 1:25 pm 
orange wonder
User avatar

Joined: Sat May 07, 2011 1:59 pm
Posts: 4146
Love this! :mrgreen: Truly awesome campaign.
But some more aggressive part of me wants to *shred* all those weight problems...

_________________

Conscience has no jury
Like eyes to details turned
Nor has shame a stage
Life perfectionism scorned



Image


Top
Offline Profile  
 
 Post subject: Re: shed your weight problem
PostPosted: Fri Jun 17, 2011 4:10 am 
orange is a state of mind
User avatar

Joined: Mon Apr 13, 2009 5:37 am
Posts: 2238
Location: Brisbane, Australia
faustinchen wrote:
Love this! :mrgreen: Truly awesome campaign.
But some more aggressive part of me wants to *shred* all those weight problems...


I use shredded paper for my rats' cage so I do "shred" those weight problems (as well as stupid research question problems...)

Love this campaign

_________________
Did you ever wonder if the person in the puddle is real, and you're just a reflection of him? Calvin and Hobbes
http://squirrelling4life.tumblr.com/
http://365recoverydays.blogspot.com/


Top
Offline Profile  
 
 Post subject: Re: shed your weight problem
PostPosted: Thu Jul 21, 2011 5:56 pm 
orange like clockwork

Joined: Thu Jan 20, 2011 6:12 pm
Posts: 279
delenda wrote:
This is old news. Maybe it's been posted already.

NEDIC advertisement urges women to toss fashion magazines
Visitors to Toronto’s Queen St. West have been greeted by a different sort of billboard recently — one that urges passersby to deposit fashion magazines into the ad itself.


Image
The campaign was organized by the National Eating Disorder Information Centre in partnership with Toronto-based communication agency Zulu Alpha Kilo. NEDIC director Merryl Bear says the ad aims to bring attention to the negative influence fashion magazines have on self-image.
NEDIC's fashion magazine drop-box advertisement
NEDIC's fashion magazine drop-box advertisement

Reaction to the campaign has been positive, says Bear. “Our website comment section is full of positive reaction,” she says. “The public are desperate for change and are fully supporting the initiative.”

Also supporting the campaign is Fashion acting editor in chief Bernadette Morra. “I think it’s brilliant,” she says. “I think it is very clever and in tune with where women’s heads are at right now.”

Morra, who has been in the fashion journalism business for more than 25 years says the complaints about models are nothing new, but is getting worse. “It is the designers that are promoting this image,” she says. “We at Fashion try our hardest to balance the reality and the fantasy. Especially in the images that we can control, we can’t control the models that designers choose to hire. We try to show images that aren’t going to be as off-putting as an emaciated 14-year-old on the runway. We show fashion icons, women of all shapes and sizes.”

Major industry players need to step up and complain in order for changes to be made, says Morra. She cites British Vogue editor in chief Alexandra Shulman, who sent a letter to top fashion houses in Europe and the U.S. chastising them for using underage, unrealistically thin models. “I think it would take an Anna Wintour who has so much power to say this has got to change,” she says.

I would *like* this on fb ahahha :P lol


Top
Offline Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 6 posts ]  Moderator: post-mods

All times are UTC - 4 hours


Who is online

Users browsing this forum: No registered users and 1 guest


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
cron
Powered by phpBB © 2000, 2002, 2005, 2007 phpBB Group
Theme created StylerBB.net & kodeki